Franco Sarto
Oh, for the love of shoes.
The only thing Italian shoe designer Franco Sarto loves more than shoes are the women who love shoes. “I just want to make every woman happy,” he says—a phrase that makes him the ideal man to millions of women around the world.
This campaign speaks in the voice of those women who are passionate about fashion, shoes, beauty, and Franco. We worked with Swedish illustrator Stina Persson to create watercolor images women could see themselves in. This campaign spanned print, online, and in-store design.