Rhode Island Resource Recovery

You’ve got this.

Many Rhode Islanders weren’t recycling because they thought it was too difficult or complicated. Rhode Island needed more buy-in from people to make the effort effective and efficient for the state, so we created a campaign to educate and entertain while showing people that anyone can recycle. Literally anyone.

AD: Tim Needham

Producer: Zeke Bowman

Director: Spencer Chinoy

Agency: The RDW Group